01
Time is fragmented.
Your plan needs to survive meetings, travel and last-minute changes—not collapse because the week is imperfect.
Personalized health & performance coaching
Your career is demanding. Your health shouldn’t become another job.
Concierge-level coaching for executives, founders and professionals whose professional performance depends on sustained energy, resilience and game day level cognition—without having to manage every detail themselves.
Performance beyond the gym
Your professional performance rests upon your physical and mental condition.
Your physical and mental condition do not sit apart from your work. Strength, cardiorespiratory capacity, movement quality, sleep and recovery can influence the energy, resilience and sustained capacity you bring to long days, travel, decision-making and leadership. The goal is not to make fitness another job - it is to build a body and mind that better supports the job you already have.
Why this exists
Knowing what to do is rarely the problem.
The hard part is executing consistently while running a company, leading a team, traveling, managing a family and absorbing an unpredictable schedule. This service is built to reduce that friction.
02
Health data is abundant.
Wearables, labs and advice only matter when someone helps turn information into a clear plan of action.
03
Generic plans underperform.
Your training and nutrition should match your age, history, goals, constraints and real-world schedule.
04
Consistency needs ownership.
Accountability is most useful when it is proactive, specific and built into an ongoing relationship.
What gets managed
A complete performance system, not another workout plan.
Your coaching adapts continuously. The goal is to make health easier to execute by integrating the major pieces into one practical strategy.
Strength & conditioning
Individualized programming that builds strength, mobility, resilience and functional physical capacity.
Cardiovascular strategy
Aerobic development and higher-intensity work dosed appropriately for performance, health and recovery.
Body composition & nutrition
Simple, sustainable nutrition strategy and behavior change without turning food into another full-time job.
Sleep & recovery
Practical recovery systems that support energy, training response and decision-making under demanding workloads.
Travel & disruption planning
Hotel-gym workouts, reduced-equipment options and rapid changes when your calendar stops cooperating.
Accountability & review
Regular check-ins, direct communication and course correction so small deviations do not become lost months.
How it works
High-touch coaching without unnecessary complexity.
The relationship starts with context, not a template. Your plan then evolves around the realities of your work, family, travel and changing goals.
Step 01
Private consultation
We discuss health history, past and current training, schedule, goals, constraints and what you want your physical life to look like over the next decade.
Step 02
Personal strategy
Ian builds a practical training and health optimization framework around your priorities—not the other way around.
Step 03
Concierge coaching
You receive ongoing programming, guidance, accountability and rapid adjustments as work and life change.
Step 04
Review & refine
Progress is reviewed regularly so the system stays useful, sustainable and aligned with your long-term goals.
Your coach
Experience matters. So does practicality.
Ian Starr has been coaching clients full time since 2008 across the domains of strength and conditioning, health coaching and optimization, mobility, nutrition, rehabilitation and general and sport specific performance.
The approach is deliberately grounded: build strength, develop aerobic capacity, move well, recover and support appropriately and make the system fit the person. No punishment-based workouts. No need for fitness to consume your life.
18+ years coachingPrimal Health CoachNASM CPTUSAW Sport Performance
“The point is to make you strong, adaptable and resilient—to look, feel and perform your best.”
More About Ian →
The long game
Your professional life has a strategy. Your health should too.
The objective is bigger than completing workouts. It is preserving the physical and mental capacity to continue living life on your terms, to THRIVE—at 50, 60, 70 and beyond.
Start with a private conversation.
Executive Performance Coaching is intentionally limited to a small roster.